Experience {plus} Technology {equals} Results.

It’s A Google World!

by john

I was in Chapel Hill, NC, the other day visiting my Tar Heel daughter and was reminded of the importance of Google rankings for tire dealers (or any retailers for that matter) – not that I needed reminding.

My daughter’s very reliable Nissan Sentra needed an oil change and state inspection.  I was in a hurry.  I Googled “best value in tires in Chapel Hill, NC” and called the dealer that ranked first in the non-paid search.  Never heard of them before.  Didn’t look at any other options.  I called them, booked a time and took the car in.  I know a thing or two about tires after 20 years in the business, but again, time was short.

If you’re a tire dealer, you need to rank high in Google, preferably on the first page.  Consumers are in a hurry.  In a low involvement category such as tires, most consumers are not going to spend a lot of time surfing, reviewing one website after another.

So how do you achieve the high ranking?  You can pay for it of course, but more and more consumers are becoming savvy to paid searches and prefer to patronize businesses that earn their Google rankings by having an SEO-rich website, by answering questions on Twitter, by recognizing their customers on Facebook, receiving testimonials on Yelp, etc.

Once you get them in the door you still need to provide good old-fashioned customer service, which by the way, will help your Google rankings because social media super-charges the power of word-of-mouth.  This dealer, by the way, provided excellent service and had a couple of Mac computers  in the waiting room ready for surfing – nice touch!  They will be at the top of my list next time I’m in Chapel Hill and need tires or auto services – that is, if they keep their Google ranking up.

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6 Responses to “It’s A Google World!”

  1. jim Says:

    I loved this well written article and great website. Very informative. Keep up the good work!

  2. uberVU - social comments Says:

    Social comments and analytics for this post…

    This post was mentioned on Twitter by JTwithJTMarCom: Tire Guy uses Google to find Tires Fast | JTMarCom http://ow.ly/Zz7Z

  3. Dating Guru Says:

    Geez, this blog makes me jealous! 🙂 I want mine this good.

  4. health insurance Says:

    Google is starting to become the new Microsoft. Full of announcements and then apologies. Maybe its hard to actually accomplish something when you have to walk around all those bags of cash in the office. I’ll not hold my breath waiting to see a Google van doing internet installation in my neighborhood so I can get 100 Meg per second. Maybe they learned from Obama, always talk about what your going to do.

  5. VERLA Says:

    I’ve been looking all over for this! Thank goodness I found it on Bing.

    Thx

    me
    Hydrolyze

  6. Lesley Curwen Says:

    Good post, I found this right in time. I’m gonna keep this blog bookmarked for future reading. Cheers.

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