John and Christine Taylor, with a combined five decades of marketing, sales and entrepreneur experience, founded JTMarCom in January 2009.  Supported by a cadre of some of the industry’s brightest professionals, JTMarCom  integrates traditional marketing experience with expertise in the latest social media technologies to help clients achieve bottom-line business results.

John Taylor

John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.

He developed his writing chops at The Nashville Banner where he covered the police beat for several years and regularly produced simultaneous breaking stories on deadline. He also covered courts and state government for the afternoon paper and wrote an award-winning series on court reform.

One week in 1984 John was covering the problem-plagued Tennessee prison system for the Banner and the next week he was on the other side of the fence serving as public information officer for the Tennessee Department of Corrections. His experience as a reporter aided him in developing an effective media relations program that was lauded in media editorials and helped restore media and public confidence in the department. By handling escapes, riots and hostage situations that attracted national media attention, John learned critical crisis communications skills that have greatly aided his corporate clients.

Through 1987-1990, John gained valuable agency experience at Atkinson Public Relations from longtime Nashville PR veteran Sue Atkinson. Then, it was on to the corporate world where John served as PR manager and then PR director for Nashville-based Bridgestone/Firestone. At the tire company, he was responsible for creating and implementing some of the more successful PR campaigns in the industry.

In 1999, it was back to the agency world for John as he joined Trone, Inc., in High Point, NC. At Trone, he continued to work in the tire industry, playing an instrumental role in creating and implementing a grassroots dealer program for Uniroyal Tire that increased dealer advocacy for the brand and is now entering its 10th successful year. John also helped Uniroyal establish a successful Hispanic marketing program that won an EFFIE award for the nation’s top Hispanic marketing program. He later used his Hispanic marketing expertise to help Liverpool, Mexico’s most prestigious department store chain, launch a new service in Los Angeles. As vice president of the PR division at the 100-person agency, John gained experience in a variety of industries, including building products, health care, financial services and animal pharmaceuticals.

In 2008, John served as PR director for one of the Southeast’s largest agencies — Erwin-Penland, a Hill Holliday Agency, in Greenville, SC. He gained experience in grocery and restaurant marketing, among other industries, while at Erwin-Penland.

John can be reached at 615-377-4099 or at john@jtmar.com.

Christine Taylor

Christine, Vice President of Social Media Marketing for JTMarCom, has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers, develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter, LinkedIn and Facebook. Christine is a master Tweeter herself and counts Ford, BMI, Dunkin’ Donuts, USATodaytech, Reba McEntire and Miley Cyrus among her followers. You can follow her Tweets at http://twitter.com/ChrisGTaylor. Today it’s Twitter. What’s next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.

Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise, helping multi-national companies with corporate gifts, branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions, a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro, North Carolina. You can reach Christine at 615-714-5469 or at christine@jtmar.com.

Jessica Murray

Jessica Murray is the newest member of the JTMarCom team and comes from a tourism and restaurant industry background.

She received a Bachelor of Arts in Political Science in 2005 from Simmons College in Boston.  She held internships with the highly distinguished Suffolk County District Attorney’s Office and Massachusetts Commission Against Discrimination.

After moving to Nashville in 2008, Jessica co-founded Social Media Club Nashville, an organization dedicated to spreading awareness of social media and strengthening the technology community in Nashville through monthly meetings which follow the Club’s motto “If you get it, share it.”

Jessica is extremely dedicated to the Nashville community with her current volunteer work with Big Brothers Big Sisters of Middle Tennessee, Boys & Girls Club of Middle Tennessee, American Red Cross of Middle Tennessee, and Overton County K-9 Rescue Squads.

Jessica will be a tremendous asset to JTMarCom and our clients.  She really understands the business side of social media, and she has a keen interest in keeping up with the latest applications and case studies.  Plus, she loves children and dogs!  She has a very big dog named Scooby who has become the official mascot of JTMarCom.