JTMarCom with a combined five decades of marketing, sales and entrepreneur experience was founded in January 2009. Supported by a cadre of some of the industry’s brightest professionals, JTMarCom integrates traditional marketing experience with expertise in the latest social media technologies.
John Taylor, President
John Taylor has just about seen it all in his 28-year career that began as a journalist and has included extensive experience in both the corporate and agency worlds.
He developed his writing chops at The Nashville Banner where he covered the police beat for several years. He also covered courts and state government for the afternoon paper and wrote an award-winning series on court reform.
One week in 1984 John was covering the problem-plagued Tennessee prison system for the Banner and the next week he was on the other side of the fence serving as public information officer for the Tennessee Department of Corrections. By handling escapes, riots and hostage situations that attracted national media attention, John learned critical crisis communications skills that have greatly aided his corporate clients.
Through 1987-1990, John gained valuable agency experience at Atkinson Public Relations from longtime Nashville PR veteran Sue Atkinson. Then, it was on to the corporate world where John served as PR manager and then PR director for Nashville-based Bridgestone/Firestone. At the tire company, he was responsible for creating and implementing some of the more successful PR campaigns in the industry.
In 1999, it was back to the agency world for John as he joined Trone, Inc., in High Point, NC. At Trone, he continued to work in the tire industry, playing an instrumental role in creating and implementing a grassroots dealer program for Uniroyal Tire that increased dealer advocacy for the brand and is now entering its 10th successful year. John also helped Uniroyal establish a successful Hispanic marketing program that won an EFFIE award for the nation’s top Hispanic marketing program. In 2008, John served as PR director for one of the Southeast’s largest agencies — Erwin-Penland, a Hill Holliday Agency, in Greenville, SC. He gained experience in grocery and restaurant marketing, among other industries, while at Erwin-Penland.
Christine Taylor, Vice President of Social Media Marketing
Christine, Vice President of New Media Marketing for JTMarCom, has worked in the corporate, government and nonprofit sectors, as well as run her own promotional merchandise firm. She is a master networker who is now helping our clients interact with their customers, develop new customers and strengthen their brands with incredibly powerful Social Media tools such as Twitter, LinkedIn and Facebook. Christine is a master Tweeter herself and counts Ford, BMI, Dunkin’ Donuts, USATodaytech, Reba McEntire and Miley Cyrus among her followers. You can follow her Tweets at http://twitter.com/ChrisGTaylor. Today it’s Twitter. What’s next? Christine helps JTMarCom clients stay on the leading edge of Social Media technology.
Christine was director of development and fundraising for the Arthritis Foundation of Middle Tennessee before joining Mental Health Management of America as director of marketing. Christine then embarked into a successful sales career in promotional merchandise, helping multi-national companies with corporate gifts, branded clothing and fulfillment/incentive programs. This led Christine to join the entrepreneurial ranks by opening Taylored Promotions, a promotional merchandise firm that she sold when the Taylors moved to North Carolina in 2000. Christine honed her skills in Social Media Marketing while building a real estate practice in Greensboro, North Carolina. You can reach Christine at 615-714-5469 or at email@example.com.
Rusty Wright, Creative Director
A strategist, art director and writer all rolled into one, creative fluency is Rusty’s specialty. A renaissance man in the truest sense, he understands the creative process soup to nuts, inserting his expertise even while the strategists are codifying their business plan.
He has written RFP’s, performed SWOT and GAP analysis and spearheaded perception mapping and naming exercises for business. He writes creative rationale, creative briefs, radio and TV scripts, editorial, online content and product copy. He has been awarded Gold Addy’s for logos and identity systems, along with Neenah Paper Gold for stationery systems.
Rusty believes passionately that great marketing communication is not about making things pretty or merely regurgitating facts. Nor is it about ‘pleasing’ your audience. It is about connecting with them. It is about relevant and resonating content driven by sound strategy. It is about crafting a compelling message with which the reader can identify. It’s about understanding a little (okay, a lot) about human nature, and what makes people tick. That’s why he reads behavioral science texts like Influencing Human Behavior by H. A. Overstreet, and children’s books from the likes of Dr. Seuss (face it, the man had an ability like no other to craft lyrical stories that stay with people for a lifetime. Green Eggs and Ham, anyone?)
Over the past 10 years, he has provided strategy and creative for such sports, retail and entertainment clients as the Pro Football Hall of Fame, Comcast, AAA, NASCAR, Children’s Hospital Los Angeles, NBC Universal, Cox Communications, TV One, Cakelove and UNC’s Kenan-Flagler Business School.
JTMarCom has worked in a wide variety of industries including automotive, financial, health care, real estate, groceries and retail. Some of the companies we’ve enjoyed relationships with include:
- Alliance Tire USA
- Allen Tate Realtors
- BI-LO grocery stores
- Bridgestone/Firestone, Inc.
- Commerce Union Bank
- Dede Wallace Center
- Dr. Gregg Steinberg
- Dunkin’ Donuts
- Grant Thornton
- Greensboro Imaging
- Greensboro Radiology
- Liverpool Department Stores (in Mexico)
- LP Building Products
- Michelin Canada
- Michelin North America
- Nashville Convention Center
- Novartis Animal Healthcare
- Pacifier B Gone
- Pet Tao Pet Foods
- Strategic Advantages
- TIMCO Aviation Services
- Tennessee Commerce Bank
- Uniroyal Tire
- Volvo Trucks North America
- Wright Travel
We are also members of some really great organizations and groups, including:
- American Marketing Association (AMA)
- Digital Nashville
- Nashville Area Chamber of Commerce
- Nashville Technology Council
- Specialty Equipment Manufactures Association (SEMA)
- Social Media Club
- West Nashville Advisory Council for the Nashville Area Chamber of Commerce
Don’t Be Fooled … click to see video
Social Media and Business…. click to see video