Experience {plus} Technology {equals} Results.

I Have a Bad Reputation!

by christine

As published in Digital Nashville  Join Today!

“Christine Taylor Nude”…. yes, I Googled myself. Unfortunately I have the same name as Marcia Brady of “The Brady Bunch Movie” fame. Apparently a very nice person, but there must be some scandalous photos floating around out there. That is one reason I try to use my middle initial or middle name in most online profiles.

Depending on how popular and well known your brand is, there may be few or many people talking about it. If you’re looking to start a blog, position yourself as an expert or start networking actively in your desired topic area, then make listening an important research routine. As your brand equity increases, more conversations will be held around your brand name. You’ll spend more time listening and possibly responding to blog posts, tweets, etc. Eventually, you may even need to hire someone to monitor online conversations about you or your company on a daily basis.

Tracking topics on the Web can be a painful process due to the amount of noise and difficulty of filtering it. To help you out, I’ve selected several free tracking tools that go beyond Google.

  • Leapfish http://www.leapfish.com/ Search all the major sites at once. Search real-time social sites. See web, video and image results – blogs, news and video results, plus shopping prices, etc.
  • IceRocket: http://www.icerocket.com/ IceRocket does “Blogs · Web · Twitter · MySpace · News · Images · Big Buzz … API.”
  • Social Mention http://socialmention.com/ Social Mention is a social media search engine that searches user-generated content such as blogs, comments, bookmarks, events, news, videos, and microblogging services.
  • Ego Surf http://www.egosurf.org/ Enter your name (or a keyword) and your web site url, and egoSurf will search Google, Yahoo!, MSN, Technorati and del.icio.us for mentions of your site. Select “more options” to run your search on more engines than just Google.
  • MonitorThis http://monitorthis.77elements.com/ With MonitorThis, you can search in 26 different search engine feeds at the same time including blogs, microblogs and more.
  • Same Point http://www.samepoint.com/ It categorizes “Social Mentions, Discussion Points, Bookmarks, Wikis, Network’s B2B Networks, Groups, Life Casting, MicroBlogs, Reviews, Podcasts, Documents, Video, Images, News and Web.” There are tabs that let you drill down to results for each category.
  • WhosTalkin http://www.whostalkin.com/ WhosTalking is a social media search tool that allows users to search for conversations on multiple social media sites surrounding the topics that they care about most.
  • Addictomatic http://addictomatic.com/ Addictomatic searches a wide range of live sites including blogs, micro-blogs, news and video. Search results are displayed in your own custom page. While you can’t get an RSS feed of your search, you can bookmark it.
  • Keotag http://www.keotag.com/ Search engine that allows you to search various social media sites (delicious, Facebook, Twitter, etc.) by tags.
  • BackType http://www.backtype.com/ is a tool for monitoring blog comments. Whenever you write a comment with a link to your Web site, Backtype attributes it to you.
  • Yacktrack http://www.yacktrack.com/ lets you search for comments on your content from various sources, For instance, if you comment on a blog, you can locate other people who are commenting on that same blog post and rejoin the conversation.
  • Scour http://scour.com/ Scour is a next generation search engine with Google/Yahoo/MSN results and user comments all on one page. Users get rewarded for using it by collecting points with every search, comment and vote.
  • OneRiot http://www.oneriot.com/ OneRiot is a social search engine that indexes web pages based on their current popularity with its users, thus focusing on newest and most popular results for a search query rather than a comprehensive overview of the archived web.
  • Pipes http://pipes.yahoo.com/pipes/ Pipes is a powerful composition tool to aggregate, manipulate, and mashup content from around the web.
  • Omgili http://omgili.com/ The Omgili forum search engine lets you find communities, message boards, and discussion threads about any topic.

This list is by no means complete. I am always looking for tools to make your jobs and mine easier. What listening tools do you use?

Tags: , ,

2 Responses to “I Have a Bad Reputation!”

  1. Maik Says:

    Exceptional post however , I was wanting to know if you could write a litte more on this topic?
    I’d be very grateful if you could elaborate a little bit further. Cheers!

  2. woman designer clothing Says:

    Excellent site you havе got here..

    It’s hard to find good quality writing like yours these days. I really appreciate individuals like you! Take care!!

Leave a Reply