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Grow Your Blog Audience Through Social Media

by christine

We all know that a blog is one of the best ways to move your content up in search engine rankings.  But without promotion, a blog has little chance for exposure and, thus, little impact on SEO.

Social media is a logical first step.  Many businesses have already established social media profiles.  Use all of them to promote individual blog posts.  If you are an individual blogger, set up social media profiles specifically for your blog; in particular, develop a Google+ profile that links to your blog.  Google is ramping up its recognition of “authors” of content in their search algorithms.

Blogs and social media were born to thrive together.  Take a look at how GT Radial Tire (a JTMarCom client) is promoting their talkin’ tires blog on their Facebook page.

A great place to start is to share your blog post on Facebook.  Upload an interesting and relevant photo, write a headline and paste a link.  Photos perform significantly better than links on Facebook’s Edgerank algorithm which determines which posts are prioritized on fans’ news feeds.

Use LinkedIn as well.  Join some LinkedIn groups that fit your target audience and post your blog in the discussions section.

Post a link to your blog post on Twitter with a catchy introduction to grab people’s attention. Add hashtags when appropriate on keywords.  And don’t forget to leave room in your 140 characters for people to share with a comment.

Marc Pitman, writing for Social Media Examiner, suggests posting your whole blog on Google+. To do so, paste the blog link and a photo will appear. Choose the thumbnail you wish to display and then paste the whole blog post in the text section. This will take advantage of Google search, especially if you use relevant keywords in your blog.  Share your blog with all relevant circles.

Tumblr, Delicious., and Pinterest are other great platforms for sharing blog posts.

Also, expand your audience and increase your credibility by sending your blog to other sites, such as publication websites or blogs that reach your audiences.

You can also post comments with your blog link on other users’ Facebook walls, Tweets, etc. The key here is to avoid spamming by posting links in non-relevant places.  Keep in mind that few people will want to click on your link if your message sounds like a sales pitch.  Teeth whitening anyone?

Finally, use Google analytics to determine which social media sites are bringing the most, and best, readers to your blog.

I would love to hear about social media tactics you use to promote your blog.

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One Response to “Grow Your Blog Audience Through Social Media”

  1. Calvin Says:

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