Michael Jackson Died in 2007 : According to Google & Wikipedia http://ow.ly/g107

Social Fresh Social Media Conference Monday, August 24th, 2009 • Charlotte, NC http://socialfresh.com/

Online Reputation Management As Seen From The Outside

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How To Handle Negative Reviews Of Your Business

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McDonald’s Rolls With YouTube For McCafe Launch

By Tameka Kee – Mon 04 May 2009 09:01 PM PST

imageMcDonald’s is launching an all-out ad blitz for its new line of McCafe premium coffees—and one of the first places you’ll see the branding is on YouTube. McDonald’s has rolled out a rich media spread on the YouTube homepage, taking advantage of one of the video site’s new ad formats: the “tandem masthead” (pictured here). Lionsgate first tested the two-unit ads, which share creative across the top and side of the screen, about a month ago; YouTube is making the tandem ads an option for all advertisers as of today.

YouTube Product Manager Zal Bilimoria spins it as a major coup, since it will be McDonald’s first rich-media buy on YouTube. (McDonald’s previously ran video ads on the homepage—but it wasn’t for a high-profile product launch). The fast food giant joins ABC, Electronic Arts and Volvo as brands that have taken a chance on YouTube’s larger, flashier ad units; Volvo tested another unit, the “expandable masthead”—it incorporated photos, videos and a Twitter feed, no less—which YouTube is also offering up to advertisers across the board.

Bilimoria said YouTube decided to make the experimental ad units a permanent part of its roster after tests found that the original homepage mastheads (which YouTube debuted in January) had user interaction rates that were about “three times higher than other rich media units of a similar size.” The McDonald’s campaign serves as the latest sign that YouTube is making some progress in its quest to legitimize itself as a hub for premium ads and content: it made it easier to find and promote full-length movies in mid-April, shortly after sealing a rev-sharing deal with Disney for special ESPN (NYSE: DIS), Disney/ABC channels.

[youtube=http://www.youtube.com/watch?v=8PdfBRQ18yY&hl=en&fs=1]

RT: @SocialMedia411: Who’s The Real Social Media Expert Here? AKA Why Smart People Aren’t Consulting (Mack Collier): http://bit.ly/O4lR ???

My daughter will be doing an internship at MR. Mudd in LA .http://www.mrmudd.com/. Any LA tips and contacts?

ACTION ALERT: Day of Solidarity with Persecuted Bloggers

Written by Hamid Tehrani on March 22, 2009 – 12:19 am –
Background: Omid Reza Mir Sayafi, an Iranian blogger, died tragically in prison on March 18, demonstrating the sad fact that a blogger’s life can be lost as easily as a blog can be filtered by authorities.

Bloggers have been praised on many occasions for their contribution and value to the information society. They are admired in many cases as unheard voices but unfortunately most of the time, when a blogger faces persecution, his or her voice is not heard.

Sadly, Omid Reza’s case is not an exception and dozens of cyber dissidents are in jail around our globalized world and many more face political persecution.

When: I would like to propose March 18 every year as an International Day of Solidarity with Persecuted Bloggers.

Why: We can remember, talk and honor in this day jailed, tortured, killed and threatened bloggers, regardless of their political ideas and social or ethnic backgrounds. We can also discuss on this day what measures should be taken to support persecuted bloggers.

How: Please contact me at helpforbloggers[at]gmail.com if you’d like to get involved.   So far I have received very positive feedback from Committee to Protect Bloggers, Global Voices Advocacy, Freekareem, Mideast Youth and several bloggers and  I am ready to receive your comments, ideas, initiatives and words on this topic.