Experience {plus} Technology {equals} Results.

Archive for the ‘Freedom of Speach’ Category

Mid-America Trucking Show Got Social Last Week

Wednesday, March 31st, 2010

Of the different segments that make up the U.S. trucking industry, which ones are more rapidly embracing social media?  Some insights were revealed at last week’s Mid-America Trucking Show in Louisville.

First, an interesting record was achieved at MATS – the largest ever gathering of women owner-operators in one place at one time.  Twitter played an instrumental role in getting the word out before and during the show.  This leads us to insight #1 – there is a solid base of owner-operators and drivers using Twitter and Facebook, and this will only grow through word-of-mouth.  These two social media platforms provide a great way for truckers to stay in touch with their families and with each other.

As is common these days at conferences and trade shows, a Twitter hashtag was set up for MATS and provided a great way for Twitterers to share information, make connections, etc., at the show – not to mention Twitterers interested in MATS but unable to attend this year.

Insight #2 is that a growing number of manufacturers are increasing using social media as an extension of their marketing programs.  Companies such as Michelin, Cummins and Arvin-Meritor Tweeted about their products and events at MATS.  Look for manufacturers to continue using social media to get the word out but also to begin capitalizing on the true value of social media – creating conversations with customers and potential customers and energizing an army of brand advocates.  Check out Peterbilt’s Facebook Fan Page.

Finally, fleet professionals are increasingly using LinkedIn and Facebook but have been slow adopters of Twitter.  Adam Ledlow — http://twitter.com/AdamLedlow — of Truck News magazine had an interesting insight – with more and more drivers using social media, fleets should be employing it to snag qualified drivers.  What a great recruitment tool!

Bringing RSS to the masses

Friday, April 3rd, 2009

Day of Solidarity with Persecuted Bloggers »

Monday, March 23rd, 2009

ACTION ALERT: Day of Solidarity with Persecuted Bloggers

Written by Hamid Tehrani on March 22, 2009 – 12:19 am
mirsiyafi-iconBackground: Omid Reza Mir Sayafi, an Iranian blogger, died tragically in prison on March 18, demonstrating the sad fact that a blogger’s life can be lost as easily as a blog can be filtered by authorities.

Bloggers have been praised on many occasions for their contribution and value to the information society. They are admired in many cases as unheard voices but unfortunately most of the time, when a blogger faces persecution, his or her voice is not heard.

Sadly, Omid Reza’s case is not an exception and dozens of cyber dissidents are in jail around our globalized world and many more face political persecution.

When: I would like to propose March 18 every year as an International Day of Solidarity with Persecuted Bloggers.

Why: We can remember, talk and honor in this day jailed, tortured, killed and threatened bloggers, regardless of their political ideas and social or ethnic backgrounds. We can also discuss on this day what measures should be taken to support persecuted bloggers.

How: Please contact me at helpforbloggers[at]gmail.com if you’d like to get involved.   So far I have received very positive feedback from Committee to Protect Bloggers, Global Voices Advocacy, Freekareem, Mideast Youth and several bloggers and  I am ready to receive your comments, ideas, initiatives and words on this topic.

Social Media Women to follow

Wednesday, February 25th, 2009

#Women2Follow – @dontgetcaught, @expatsguide, @allisonrockey, @vgiacoppo, @LADYDAY93, @talentdiva, @TheWomensMuseum, @kovacsjane, @corvida