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Posts Tagged ‘women who blog’

8 Tools to Find Someone Online

Thursday, May 14th, 2009

Author: Thursday Bram

Finding a way to contact someone has gotten a lot easier: just type their name into Google and follow a few links. For many people, you’ll quickly find a profile on Facebook, a blog or even an email address you can use to get in touch. But a Google search doesn’t turn up good results for everyone. Maybe the person you’re trying to reach has a fairly common name. You may need a tool a little better than a simple Google search to find him.

1. 123people

123people provides a good start when you’re looking for someone online. You can type in just a first name and a last name and get pictures, phone numbers, email addresses, Amazon wishlists, websites, documents and more. It turns up a lot of search results for relatively common names — or names that refer to someone famous in addition to the person you’re looking for. The only drawback to so much information is that it can take a little while to search through it all and find the specific person you’re searching for.

2. Pipl

Pipl is a free search tool, although it brings in results from several other sites which do charge for access to particular records. Between those various sources, Pipl turns up a good number addresses and phone numbers, along with links to public records, online mentions and other useful pieces of information. Particularly helpful is Pipl’s ability to search withing a specific city, state or zip code. If you know the geographic location of the person in question, you’ll be able to narrow down search results to that area.

3. YoName

If you’re confident the person you want to find has a profile on some social networking site, a good search tool is YoName. The site searches across a whole list of different social networking sites

, from big names like MySpace to less common options like Webshots. The results can take a little time to look through, but the process is made easier by the fact that they’re laid out in a table — you can browse through it quickly.

4. Zoom Info

Zoom Info is particularly useful if you’re looking to connect with someone at their job. Search results include job titles and employers, along with locations. The site offers a ‘contact this person’ button, but requires you to sign up for a free trial in order to use it. After the free trial, using that button and some of the site’s other features cost $99 per month. If you’re willing to do a little more legwork by calling up the company listed and seeing if you can ask for a direct number or email address, you can generally skip paying that fee.

5. Jobster

Jobster’s main focus is searching for jobs, but it also offers a tool to search for individuals. In most cases, it’s used for employers and recruiters looking for leads — but it can offer up some contact information that can help your search. A few other job sites offer a similar opportunity, as well.

6. Inmate Search

Unfortunately, you may find yourself in need of Inmate Search — while the site isn’t pretty, it includes a list of contact information for each state’s system for finding inmates, as well as the federal system. Unfortunately, there’s not a lot of options for searching all states at once, but if you know the state the person you’re looking for might be incarcerated in, you can speed up the search process.

7. Intelius

To access most of the information available through Intelius, you’ll be asked to pay a fee. The site offers everything from phone numbers to complete background checks and actually can have useful information. I have purchased information from Intelius in the past and it did lead me to exactly the person I was looking for. However, I know the price tag (often starting around $40) can be off-putting, especially if you’re only casually searching or if you need to find information on a long list of people.

8. Zaba Search

I know many people who swear by Zaba Search when it comes to searching public records for free. I’ve had minimal luck on it myself, but if you’re having some difficulty, it may be worth a try. The reverse phone look on Zaba Search is particularly problematic — the site actually uses Intelius to look up phone numbers, which charges for the information.

Other Options

There are more than a few other options for searching for people out there. These eight are just options I’ve actually used in the past. There are also a lot of specialized search tools, like if you’re trying to find a person’s criminal record or you want to look for someone who works for the US government. You can also check social networking sites individually — most search tools that cover social media focus on larger sites, and ignore the smaller ones, along with forums and message boards. Unfortunately, there’s still not a particularly good tool for searching such sites — even if you’re willing to pay. You’re left with essentially searching those sites by hand.

The drawback to the options listed above is that they all primarily focus on the U.S. I’ve had little luck finding resources for international searches. If you have any suggestions, please share them in the comments.

Thursday Bram blogs about a variety of topics, from personal finance to small business. She is the author of an upcoming book on the tools and tricks you need to build a career you can take with you during long-term travel. More information about Thursday and her book, Working Your Way Around the World, is available on her personal site, ThursdayBram.com.

42 Million U.S. Women Use Social Media: Blogs Most Influential

Wednesday, May 13th, 2009
Research, social media May 10, 2009 By Anita Campbell

Is the jury still out in your mind as to whether social media matters in business? If so, a recent survey might make you change your mind. In fact, it may cause you to re-think your entire marketing outreach, especially if you market to women.

The study found that 42 million women in the United States (roughly 53% of the 79 million adult women in the United States who use the Internet) participate in social media at least weekly. As they spend more time with social media, women are spending correspondingly less time with traditional media: 39% less on newspapers, 36% less time reading magazines, and 30% less time watching TV.

That’s according to a recent social media survey by BlogHer, the women’s blog network, along with iVillage and Compass Partners.

Of course, the flight from traditional media to social media has been reported before and may not be startlingly new to you. But this particular survey digs much deeper. There are 3 interesting findings that I would like to point out, that are worth spending time considering:

Interesting Finding #1: Social Networks Like Facebook Get the Most Usage

More women use social networks like Facebook and MySpace than anything else, with blogs their second choice. Forums and discussion boards come next, with Twitter bringing up the rear (remember that the next time you’re tempted to think Twitter is THE be all and end all of your marketing). Here’s a slide (slide 8 ) from the research study that shows usage:

Social media participation by women

If you were looking solely at raw numbers, you’d conclude the most important place your brand needs to be seen is over at Facebook or MySpace, right? Well … not necessarily.

Interesting Finding #2: Blogs Wield the Widest Influence

It’s not just about how much time is spent in an activity, it’s what women do in that activity and how much that activity plays into their purchasing habits. This slide (slide 10) from the survey shows the difference between reach and influence.

Influence versus reach of social media

The way I interpret this slide is that you would get the maximum reach in sheer numbers from social networks like Facebook (narrow point of the inverted pyramid), but you would achieve the widest influence from blogs (widest part of the inverted pyramid).

The women who post to blogs are the most actively engaged. They spend the most time online. Over 80% also participate in social networks like Facebook, and over one third of bloggers also participate in Twitter. But more to the point, those who blog are more likely to be tech savvy, on the leading edge of trends, and invest time searching for new products online. Those who participate in social networking sites like Facebook are motivated to spend time there more as a matter of staying in touch with family and friends.

Interesting Finding #3: Women Look to Blogs for Business, Politics, Cars and Technology

The slide below (slide 20) tells the tale of the difference in type of advice and information sought, and how the different types of social media come into play. Women are more likely to go to social networks for beauty, entertainment and dating advice. But for the majority of other categories they look to blogs.

Most likely source of information by topic in social media
Depending on the nature of your business, it might be worth it to focus on Facebook or MySpace — if, for instance, you are in the entertainment business. But for most things, such as if you are in a B2B business or selling technology, blogs could give you more influence.

Read the entire survey, which you can download here (PDF), along with the press release. It was released at the end of April 2009, and surveyed 2,821 women in the general U.S. population, 1,008 women from the BlogHer network, and 788 women in the iVillage network.

This is definitely one survey worth checking out, as the insights dig deep beneath the surface.

Social Media Women to follow

Wednesday, February 25th, 2009

#Women2Follow – @dontgetcaught, @expatsguide, @allisonrockey, @vgiacoppo, @LADYDAY93, @talentdiva, @TheWomensMuseum, @kovacsjane, @corvida